The average career as a massage therapist is 5 years. The biggest reason this is such a short time is because of the lack of business and marketing skills. Unfortunately these skills are not taught at college in enough detail to actually help you create marketing material that is effective at getting you clients. The Reality Of Massage Therapy Marketing What's the first thing that comes to your mind when you hear someone say "If I need a massage, I just get my partner to rub my back"? Probably shock and a desire to tell them how crazy that is! You spent a long time learning anatomy and massage skills and know a lot about the human body. You know first hand just how important it is to get someone who knows what they're doing to give you a massage. What About Business And Marketing? Developing effective marketing materials takes just as much skill and knowledge as massage does... It's just other skills and different knowledge. Any marketing you do should be able to give you measurable results. Getting it done professionally also needs to bring in significantly more money and clients than you would have been able to do yourself. Staying Ahead Of Your Competition... Each year around 50,000 new massage therapists come on to the market! This increases the competition for your massage services. It's getting more and more vital to the success of your business to have marketing that actually works and brings you new clients, while helping you keep your existing ones. You can spend a lot of money on massage therapy marketing trying to get clients, however, unless you know how to write adverts and fliers that actually convert prospects into clients you can also waste a lot of money! Save Money! If you want to find out how to write fliers, adverts and other massage marketing material that will bring you clients then request the free 7 Steps To Instant Clients program from Massage Marketing Made Easy and stop throwing your hard earned cash down the drain.